Audrey Burritt
Specializing in bringing new products to market through integrated marketing strategy. From product concept and positioning to launch campaigns and lifecycle marketing, my work connects thoughtful product development with scalable systems that support long-term growth.
About Me
I’m a marketing strategist focused on bringing great products to market through thoughtful, integrated marketing. My work blends product development, launch strategy, and data-driven marketing systems—turning strong ideas into well-positioned offerings supported by campaigns that drive long-term growth.
I grew up in Northern Michigan and studied at Northern Michigan University, where some of my favorite memories were made on quiet trails in the north woods of the Upper Peninsula. Today I live in Traverse City with my partner and our dogs. When I’m not working, you’ll likely find me outside enjoying the water, exploring local trails, or gathering with friends around great food. I’m especially drawn to people-first businesses and the kind of work that brings thoughtful products and communities together.
Example Projects:
SELECT Extra Virgin Olive Oil
Objective: Re-position Fustini’s SELECT Extra Virgin Olive Oil line as an upgrade to the everyday by elevating packaging, messaging, and supports. Build brand awareness of Fustini’s Selects and increase purchases of Fustini’s Selects.
My Role:
Lead product testing and selection; collaborate on product messaging and positioning.
Direct creative development for package design, email and SMS campaigns, in-store events, local promotion, and poster, sign, and recipe card assets.
Assess margins and forecast sales for initial product releases across retail locations and ecommerce.
Coordinate product launch execution with operations, fulfillment, retail sales, and leadership teams.
Analyze campaign performance and present key insights and learnings.
Platforms and Tools Used: Shopify, Klaviyo, Google Workspace
Key Outcomes:
94% increase in collection sales across all channels on launch day, compared to previous SELECT launches
21% increase in collection sales across all channels on launch week, compared to previous SELECT launches
Watermelon Mint Balsamic Vinegar
Objective: Introduce a Limited Time Offering (pilot test) within Fustini’s main product lines to build brand loyalty among the existing customer base and acquire new customers through trial.
My Role:
Lead product testing and selection; collaborate on product messaging and positioning.
Direct creative development for package design, email and SMS campaigns, in-store events, local promotion, and poster, sign, and recipe card assets.
Assess margins and forecast sales for initial product releases across retail locations and ecommerce.
Coordinate product launch execution with operations, fulfillment, retail sales, and leadership teams.
Analyze campaign performance and present key insights and learnings.
Platforms and Tools Used: Shopify, Klaviyo, Google Workspace
Key Outcomes:
$20,000 incremental sales
acquired 463 new customers
sold through in just under 4 weeks
Thoughtfully crafted to elevate what matters most.
Meyer Lemon Olive Oil Granola
Fustini’s x Harwood Gold
Objective: Introduce a collaborative new product highlighting a best selling Fustini’s olive oil in a new way.
My Role:
Identify and develop collaborative product opportunities with local producers.
Lead concept development and producer partnership for Meyer Lemon Olive Oil Granola with Harwood Gold, featuring Fustini’s best-selling Meyer Lemon olive oil.
Direct creative across packaging, email and landing page support, copywriting, and in-store merchandising to support launch.
Establish supply chain and coordinate cross-functional launch execution with sales and operations teams.
Platforms and Tools Used: Shopify, Klaviyo, Google Workspace
Key Outcomes:
